So, how come everyone is suddenly drinking potato milk?

So, it seems like 2022 is the year that we can officially crown the humble potato as the single most versatile root vegetable. There’s a sentence we never thought we’d type – but you can keep your crispy roasties and creamy mash, triple cooked chips and those warming jacket potatoes, because potato milk is the new kid on the block.

Yep, you heard that right, and no, it’s not a typo. According to The Cut, the juice of actual potatoes is set to knock oat milk off the top spot and become everybody’s vegan, dairy-free alternative of choice.

At the moment, there’s only one brand making it, Dug, and it’s available to buy from Ocado for £1.80. Plus, just like its oat-based counterpart, it’s available in three varieties: original, unsweetened and barista – because there’s nothing that sounds more appealing than a latte made with foamy, foamy potato milk, is there?

On their new drink, Dug says, “We dug deep and discovered a new, plant-based alternative for making drinks: the genius potato. DUG, our new potato-based drink is deliciously creamy, makes perfect foam in coffee, works just like any other milk and just so happens to be the most sustainable alternative on the market. Genius, right?”

It’s made in a similar way to oat, almond and coconut milk, with the potatoes being strained and combined with water alongside a couple of other ingredients to create a creamy liquid. We know it sounds pretty weird, but in terms of being better for the planet, growing potatoes takes up around half as much land as oats do, and it requires a lot less water when compared to almond farming.

So, while we joke, it sounds like we might *actually* be swapping out our beloved Oatly. The Big Issue were the first to take one for the team in this TikTok video, first noting that potato milk doesn’t separate in tea or coffee, and then going on to mention how creamy it looks.

TikTok content

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“It’s actually a lot better than I was expecting it to be,” said the tester. “It doesn’t taste like potatoes at all. It’s very creamy and very fatty in a good way – although this is the barista version. It kind of has a malty taste and is a bit like white chocolate. I would actually say this is on par with oat milk – if not a little bit better.”

OK so, is it just us that is now all but convinced us to pick up a carton in our next food shop? We’ll report back…