How the metaverse is putting its stamp on the runway at Fashion Week
But it wasn’t just the clothes that were virtual, with models, influencers, celebrities, and journalists from fashion, tech, and lifestyle industries among the VIP guests, who appeared via personalised avatars – all wearing Jonathan Simkhai looks – and arrived via teleportation to their allotted seats.
Also joining the virtual world is Roksanda, who is taking to London Fashion week to “bring digitisation, accessibility and innovation to fashion lovers everywhere”.
Partnering with Clearpay, LFW’s principal sponsor, they have exclusively created a demi couture finale look from the brand’s forthcoming show in the form of an NFT. Working together with the Institute of Digital Fashion to bring the project to life, this marks the first foray into the metaverse for both Clearpay and Roksanda.
This finale look will debut on the runway during Roksanda AW22 showcase next Monday, and the digital version will give consumers “tangible access to high-end fashion that they previously wouldn’t have been able to”. An AR function will also be available, which will allow consumers to virtually ‘try on’ the NFT.
“A big part of our commitment to London Fashion Week is ensuring that fashion is accessible to consumers,” explained Nick Molnar, Co-Founder and CEO of Clearpay, “and by partnering with Roksanda and the Institute of Digital Fashion this season, we’re able to do that in quite an exciting way.”
“We’re proud to be able to help democratise fashion, and enable consumers to buy, interact, and engage with Roksanda’s artistry in such an innovative way. It’s exciting to see this all come to life at such an important moment in the British fashion calendar.”