Fashion

This is the £18 body cream that Hailey Bieber, Selena Gomez and Hilary Duff swear by

So what’s the secret to its success? The sunny round pot makes a cheery first impression. The cheeky name alone deserves attention. Despite being called Bum Bum Cream (pronounced the Brazilian way, “boom boom”), and being created with derriere’s in mind, it can be used all over the body. It hails from the home of teeny-weeny bikinis and beautiful booty’s so it makes sense that Brazil’s favourite formula soothes and smoothes like a pro. Infused with guaraná, a native Amazonian plant with a potent natural kick of caffeine, it helps to stimulate circulation and keep skin feeling fresh and perky. 

It bestows skin with a subtle bronzey shimmer, for added glow, and it smells truly tropical with vanilla, pistachio, sandalwood and salted caramel.  And, it turns out, it’s not just the celebs that are addicted. Once you try it, you’ll never go back, reckons our contributor, Jessica Chia, who told us “I fell in love with its sugary, buttery, vacation-y scent, and the way it made my legs feel soft, smooth and hydrated. One friend ended up liking it so much that I let them keep my tub. (It’s OK, Rachel, I got another one).”

For more from GLAMOUR’s Beauty Editor, Elle Turner, follow her on Instagram @elleturneruk