Lifestyle

SAUVMAISON ARE CHANGING THE JEANS GAME

High-quality jeans that fit perfectly and don’t lose their shape over time? Yes, they exist – thanks to SauvMaison. On a mission to make shopping for that ideal pair of jeans a lot less of a hassle, SauvMaison creates sustainable premium denimwear that is uniquely designed to fit curves like no other.

SauvMaison noticed that a lot of brands use elastane to create the desired fit, but elastane is prone to overstretching and ultimately changing in structure over time. So instead, they set out to craft jeans with 100% organic cotton (so it’s more sustainable), one-of-a-kind panelling and a contoured waistband that lifts, fits comfortably and crucially, without losing shape with wear. Their debut collection launched with a skinny jean, the Dani 01, and a boyfriend jean, the Nicole 01, in a range of blues and blacks and sizes 8-24, so everyone can get that SauvMaison waist-to-hip-to-derriére ratio.

They’re timeless and durable staples that you’ll keep wanting to come back to, so if you’re looking for *the* pair of jeans, you’re in luck with SauvMaison.

sauvmaison.co.uk