Discover ‘The Theory Of Colour’ At Fitz’s Bar

Following a successful soft launch, the sophisticated Fitz’s Bar in the Grade II-listed Kimpton Fitzroy London in Russell Square will make their ‘The Theory of Colour’ cocktail experience a year-long fixture, starting this Friday (May 13).

Immersive drinking experiences don’t get much cooler than this. The team have curated a series of bespoke cocktails, each based on 14 altered versions of the 1660 artwork, ‘Vase of Flowers’ by Jan Davidsz de Heem, the most celebrated still life painter of his day.

The eclectic menu and UV light at 'The Theory of Colour'
Photo: @fitzbar

The choice is yours: you are invited to choose the altered version that most attracts you from the menu, and you’ll be presented with a cocktail that has a matching palette to the image. That’s not all though. Shine the (provided) UV light onto each page of your menu to reveal hidden secrets – about the drinks about what your choice says about you as a person.

Manager Scott Gavin at Fitz's Bar in London
Photo: @fitzsbar

The menu was itself was inspired by manager Scott Gavin’s interest in colour psychology and the impact it has on food and drink choices. Warm colours like red, yellow and orange evoke stronger emotions such as love and happiness, and cool colours like blue, green and purple are linked to calmness and serenity. As he himself says:

“’The Theory of Colour’ will be an interactive experience for guests from start to finish, where they will be able to explore how their choices are impacted by colour and how this relates to qualities or personality traits within them. The concept is something that I’ve been wanting to execute for a long time, so I am excited to be bringing it to guests of Fitz’s this May.”

A cocktail being made at Fitz's Bar in London
Photo: @fitzsbar

Signature cocktails include the intense ‘Bodice Ripper’ – a mix of Brugal 1888 rum, kumquat liqueur, tomato wine, pomegranate and passionfruit – and the pure ‘Deep Breath’ – a blend of Botanist gin, Somerset brandy, sage, fizzy bramley and apple.

Location of Fitz’s Bar:  . Nearest station is Russell Square. See it on Google Maps.
Opening hours: 4pm-1am (Monday to Thursday), 12pm-1am (Friday and Saturday), 12-11pm (Sunday)
Price: cocktails run between £14-17.
More information: on their website.