Fashion

The viral beauty products that found their fame on TikTok (one even has 361 MILLION likes)

There’s no place where you can become an overnight sensation faster than on TikTok, which has never been more true than in the case of viral beauty products. Just one video can trigger a product to completely sell out overnight, and many small business owners have gone from reaching a few hundred customers, to selling out of their stock overnight due to TikTok, having turned to the platform to sell their products or show off their unique skills.

Influencers like Mikayla Nogueira and Hyram Yarbro have become trusted sources of information thanks to their dead honest beauty reviews, while others have seen their videos take off and accumulate millions of likes out of no-where. Take @ashleypjimenez, for example. Her reaction to trying Maybelline’s Sky High Mascara picked up over 3.4 million likes, after the new formula went stratospheric.

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The algorithmic nature of TikTok’s viral videos is still largely a mystery, but it’s brought some incredible products to global attention and influenced the makeup bags of Gen Z around the world.

It’s hardly surprising, therefore, that there are a roster of beauty products that have shot to instant fame thanks to the platform. With millions of viral videos of different makeup tips, skincare journeys and beauty blunders, the viral beauty products featured within each video have also enjoyed equal exposure.

A humble makeup sponge has become one of the most viewed beauty products on the app. The hashtag #beautyblender has over 361 million views, remaining the most popular way to apply a truly seamless base.

Too Faced’s Lip Injection Maximum Plump Lip Plumper has become a cult favourite with #toofacedlipinjection picking up 53.4 million views thanks to its ability to give plump bee-stung lips.

Meanwhile, US skincare brand CeraVe underwent a nationwide shortage of stock after Hyram posted a viral video on his favourite products. Viewers were transfixed by the products’ transformative powers to treat skin conditions such as acne, as well as by the super affordable price point.

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Most recently, we’ve seen the rise and rise of Tarte’s new Maracuja Juicy Lip Plump after beauty influencers Meredith Duxbury and Mikayla Nogueira awarded it five star reviews. There’s also the new iteration of Schwarzkopf got2b Glued hair gel after the original formula went viral as a brow tamer, which sees the formula transferred into a handy tube complete with eyebrow spoolie brush for easy application. 

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Looking for more TikTok talent? Check out GLAMOUR’s exclusive interview with makeup artist and TikTok sensation Abby Roberts

So go on, check out the best beauty products that have gone viral on Tik Tok (and for good reason!)