The ‘half wave’ is going to be everywhere this season and Hailey Bieber is a major fan

There’s one hairstyle we keep spotting all the celebs wearing: loose-textured hair that’s not quite straight, but is more low-key than a wave. Half wave hair is taking off and it’s already assembled an A-list fan base that includes Hailey Bieber, Kaia Gerber, Jasmine Tookes, Kendall Jenner and Ciara.  

“The half wave is laidback glam at its best,” says Jason Collier, A-List Hairstylist and Bblonde Brand Educator.  It mixes in straight and wavy sections to keep hair multi-dimensional, a little mussy and a lot cooler. “The half wave consists of a straight root, with a loose wave from the eye lid, or ear lobe, with loose, relaxed ends,” he explains. 

It’s perfect if you want a style that’s a little more undone and natural-looking – like you woke up and shook your hair out, rather than spending the morning coaxing it into shape. Plus it works beautifully worn casual, alongside a T-shirt and jeans, or to create a more laidback, high-low feel for glam occasions, like a wedding…or if you’re Hailey Bieber, the red carpet. 

Although as one of the style’s biggest fans, Hailey has made the style her signature and worn it repeatedly for high profile and off-duty occasions. The pared-back style matches her approach to minimal(ish) makeup and her clean girl aesthetic.

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But, like no-makeup makeup, there’s some behind-the-scenes styling involved to create the relaxed look, unless you’re blessed with naturally-textured half-wave hair already. “To create a half wave style, use a medium sized barrel tong, and gently wrap chunky sections around it to create an ‘S’ shape bend,” explains Jason. “This is super easy to do,” he adds. But before you grab your tong, it’s important to pay attention to what you leave out, as well as the bits you’re waving. “Take hair from ear length and wrap it once in the shape of an ‘S’, leaving out the bottom lengths. That creates the half wave,” confirms Jason.