Lifestyle

OUR INTERVIEW WITH THE IRISHLUCK.IE EDITOR: HOW IRISH LUCK STARTED THEIR BUSINESS

In the last few years, online casinos have taken the gambling world by storm. More and more people are choosing to play their favourite gambling games online instead of going to a traditional land-based casino. Besides offering a better range of games than most land-based casinos, online casinos are also more accessible and convenient for players.

It’s easy to see why they’ve taken off, but all the excitement around them has also caught the attention of the major casino brands. They might have ignored them at first, but now the biggest names in Las Vegas, Macau and beyond have realised what a lucrative investment these digital alternatives to classic casinos are. With so much competition from long-standing online casinos and now from the big casino brands, it’s a very hard market to break into and succeed in.

All this growth has allowed a side industry to flourish as well — the online casino guide. Casino guides such as Irishluck.ie provide players with reviews, detailed information and tips about available promotions. They are helpful resources for any player and there are now many specialised guides that players can consult.

We’ve managed to steal a moment of IrishLuck editor Cillian’s time. Our interview is going to cover how the company was founded, what sets them apart from their competitors, and just maybe we can get Cillian to spill the secret to IrishLuck’s success.

Hello Cillian, thank you for joining us today. Can you tell us a bit more about the founding of Irish Luck?

Happy to be here. You could say we picked the perfect name for IrishLuck. Since it was founded in 2013, we’ve managed to grow the company from success to success. There were two steps we took early on that were essential to securing that success.

The first is that we made sure to hire young, energetic employees who would be able to keep up with the rapid developments in the market. Having the right people behind the scenes kept things running smoothly and kept us from being bogged down by outdated ideas about the online casino world.

The second is that we carefully curated our online slot library. It may have taken us a bit longer to host as many titles as our competitors, but it ensured that all our games were top quality games.  

Sounds like you really hit the jackpot with your hiring decisions! Sorry, it’s a terrible joke but we couldn’t help ourselves. How long did it take IrishLuck to move from an idea to the company we see today?

Sure. Look, I’ve heard them all at this point. It’s an occupational hazard. Like I said, we started the company in 2013 but it wasn’t until 2016 that we officially launched the site. Then, in 2018, we decided to expand into the betting market and brought a sportsbook expert onto the team.

In 2019, we revamped the site and added more sections, so players can now find detailed information on payment methods and table games. As you can see, we’ve kept our focus on expanding, being able to offer our customers the best and making information easy to find. While the site looks great today, we’ll continue to improve it as the market develops.

That’s very impressive. What sets IrishLuck apart from the competition?

Besides being the only ones with a leprechaun mascot? We know the industry better than a lot of our competitors, so that’s for sure a point in our favour. We’re also one of the only casino guides that is focused solely on the Irish market. Using IrishLuck means you don’t have to scroll through dozens of casinos hunting for the ones that are licensed in Ireland, every casino on our site is legal and fully licensed for Irish players.

Those seem like good reasons to us. One last question before we let you go. Why do you think online casino guides have become so popular with players?

Consumers these days prefer to be informed. We’ve gotten used to reading reviews for everything from the toothpaste we buy to the pubs we go to, so why not get trustworthy information about the online casinos we play at too? Casino guides also highlight all the available bonuses, and everyone likes to know that they’ve gotten the best deal.

Our thanks to Cillian for sharing his insights with us. Online casinos are the way to play slot machines and table games today, so it’s reassuring to know that there are guides available to point you towards the best options.