13 Best Amazon Prime Day competitor sales that are bringing the heat (across fashion, beauty & home)

Right now, you can save up to 50% off’s trending favourites, including bath towels, garden furniture and rattan home office essentials. Race ya?

Nairi Garden Corner Modular Sofa

Pavia Wide Desk, Natural Rattan & Black Wood Effect

Caeser 12 Piece Scalloped Edge Dinner Set, Chalk

Parton Large Leaning Mirror, 65 x 170cm, Matte Black

The stalwart of any great British high street is running promotions across all categories right now, proving Amazon Prime Day isn’t the only destination for a discounted television or shiny new set of Le Creuset baking dishes. Think: 50% off bathroom, 40% off Le Creuset cookware, tablet and computing savings, 70% off dresses and discounted Ralph Lauren.

Mango Denim Shirt Dress, Blue

Le Creuset Stoneware Square Oven Dish, Set of 2, Black

Founded on the philosophy that ‘mindful movement’ is key for excellent wellbeing, sports brand Alo Yoga’s yoga clothes are thoughtfully and sustainably crafted, with comfort during practise at the forefront. Their yoga pants are particularly popular: designed for double duty (that is, brunch and a low-impact workout) with flat-locked seams for comfort, a four-way stretch and moisture wicking quality. They’re up there with some of the very best, and right now, you can get up to 40% off women’s activewear in their Amazon Prime Day alternative sale.

ALOSOFT High-Waist 7/8 Highlight Legging

High-Waist Airbrush Capri

LookFantastic is running an epic “Big Beauty Event” this week, meaning the site is flooded with discounts of up to 40% off (across all categories, FYI). While the best fake tans are at the top of our shopping list pre-picnics in the park, we’ll also be filling our boots with sun cream, makeup brushes, shampoo, night cream and mascara

St. Tropez Watermelon Kit

Bondi Sands Liquid Gold Self Tanning Foam

Ultrasun Lip Protection SPF50

Tanologist Extra Dark Mousse 200ml

Beating Amazon to the flurry of Amazon Prime Day beauty deals on site, Boots launched its Summer Saving event last week. It runs until Prime Day begins, with savings on everything from L’Oreal’s Hyaluronic Acid Hair Serum to hair straighteners, perfume and teeth whitening kits.

L’Oreal Elvive Hydra Hyaluronic Acid Serum


The Currys PC World sale is Amazon’s most direct competition, not least because Amazon Prime Day started life as a tech-only discount event. While we know you’re all partial to beauty and fashion sale shopping in particular, we’re not blind to the fact that some of the greatest savings around tend to be found on laptops, TVs, headphones, fitness trackers and the like. If you’re in the market for a smart TV for your swanky new flat, a FitBit to elevate your workout routine or some Airpods for your now thrice-weekly commute, Currys PC World is a great place to head. 

PHILIPS HUE White & Colour Ambiance Bluetooth LED Bulb

LG OLED48C24LA 48″ Smart 4K Ultra HD HDR OLED TV

Marks and Spencer are running a multitude of deals right now, but perhaps the most enticing is their offering of 20% off selected garden furniture. Timely, since we’ve been hit by the most sweltering heatwave in what feels like forever, you can find reduced garden armchairs, sofas and bistro sets. Not to mention sun loungers for bringing poolside vibes to your back yard.

Set of 2 Lois Garden Armchairs

Capri Garden Sofa

If it’s discounted luxury fashion and home interiors you’re after (yep: the retailer stocks trending homewares from up-and-coming designers like Anissa Kermiche and Seletti), Farfetch is the place to head. There are over 10,000 items in the sale event, all with up to 60% off. 

Anissa Kermiche Love Handles vase

Roxanne First 14kt rose gold jade letter charm necklace

Similarly, MyTheresa’s Amazon Prime Day competitor sale sees reduced price tags on new-season pieces by the likes of Chloe, Alexander McQueen, Balenciaga and more. Returns are free within 30 days, and if you spend more than £600, you won’t have to pay for shipping. 

CHLOÉ Wavy woven slides

JIL SANDER Striped cotton maxi dress

Ask any Fashion Editor for their favourite place to go and buy basics (white t-shirts, high-waisted jeans et al.), and Arket will likely be their answer. The H&M-owned Scandi store rules the roost when it comes to well-fitting, long-lasting wardrobe staples that build the basis of a capsule wardrobe. Right now, you can save on your entire outfit in their mid-season sale. By up to 50%, in fact. 

Chunky Leather Sandals

Flatform Thong Sandals

In the market for one of the best mattresses? Or a new pillow? Or bed sheet? Sleep tech company Simba has got you covered with their plethora of current discounts. Think: up to 50% off weighted blankets (not just for the winter, despite what you may think) and £85 off performance bed linen. The star of the show? Their Hybrid mattress, which has been sold over half a million times to date.