Fashion

The Maybelline Sky High mascara is taking over TikTok, and for good reason

TikTok can make or break a beauty product in the bat of a heavily-lidded eye, which incidentally, is exactly how it crowned the Maybelline Sky High Mascara as the platforms most viral beauty product and the UK’s number 1 best-selling mascara.

But now, the brand has introduced a new upgrade that delivers on everything we know and love about the OG, but with extra intense black pigment. Sky High Cosmic Black gives the most defined, phenomenal, off-the-scale sky high lashes for even more definition and intensity.

Maybelline Lash Sensational Sky High Cosmic Black Mascara

The difference in volume and drama it creates between naked lashes and lashes with Sky High Cosmic Black applied is unreal.

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The latest rendition of Sky High comes after creators on TikTok saw sales for the original Maybelline Lash Sensational Sky High Mascara (£9.99) explode. It’s even snatched the top spot off the brand’s iconic top-reigning formulas, such as worldwide best-sellers the Falsies and the Colossal Volume mascaras.

If you want to get your hands on the OG, it’s reduced in the Amazon Prime Day beauty deals event today, making it less than £10. 

Maybelline New York Lash Sensational Sky High Mascara

Type the hashtag “skyhighmascara” into TikTok, and it has over 606.7 million views from the hundreds of videos rolling in from users who are flawed by its ability to lengthen lashes.

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A creator called @genbthegem documented her lash transformation over several coats, captioning her video “ok I’m impressedddd”.

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A creator called @gingersbeautycorner revealed the mascara was sold out in four stores before she could finally get her hands on it. “I got brownish black because this was all I could find. I went to five stores and this is what we’ve got,” she said. After applying three coats, she was “shook” by the finished result.

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And @pamelapedrozaa tested how much the formula could withstand before smudging. Findings? It’s pretty bulletproof.