Seven Dials Is Hosting A Summer Day Festival That You Just Can’t Miss

London is well and truly hotting up this summer, and we’re not just talking about the weather. In celebration of everyone’s favourite season, Seven Dials is hosting a fantastic family-friendly festival between 12pm-6pm on July 30. And entry is totally free!

Seven Dials Summer Sessions will be a one day affair filled with summery activities, food stalls, live music, and more. You can also bag unbelievable discounts across the neighbourhood’s brilliant retailers and try your hand at winning top-tier prizes in the charity tombola. Browse the full programme of activities and events here.

Keep reading and plan your personal Summer Sessions schedule…

Seven Dials Summer Sessions

Scoop up awesome discounts and tombola prizes

Seven Dials is continuing its work with the Young Camden Foundation – a charity that supports children and young people. You can support the cause and enter the Summer Sessions tombola for your chance to win amazing prizes across Food & Drink, Beauty and Fashion & Accessories.

Get your hands on a range of prizes, such as ​​a limited edition screen print from Adorn The Common, a meal worth £80 at St Martin’s House, a £95 gift voucher for Ron Dorff or 10 Ultra Facial creams from Kiehls.

Simply head to info points outside Urban Outfitters and Ace and Tate on Earlham Street with your ticket, and tap the donation point.

You can also make the most of unmissable discounts across the neighbourhood’s stores. Exclusive discounts on the day for ticket holders include; 20% off in-store at Astley Clarke, 15% off in store when you quote ‘Summer Sessions’ at Vintage Threads or scoop up 20% off at the newly opened Anita Gelato. Browse the full range of prizes and discounts here.

Dress head to toe in summer style

Everyone loves to look the part at a festival, and Summer Sessions is no exception. Start with some eco-friendly glitter and face florals at the Eco Glitter station, then head to the braid bar to have your locks styled into the ultimate festival ‘do’. You can also visit the Flower Crown Workshop hosted by the experts at The Flower Appreciation Society to create a gorgeous garland with the best blooms of the season, and be sure to stop by Tatty Devine and laser-cut one of their best-selling personalised name necklaces. Spritz yourself with a to-die-for fragrance at Le Labo’s free perfume sampling and you’ll be looking and smelling like a million dollars.

Flash a smile in the photo booth

What better time to pose for a pic than right after your festival makeover? Pile into Earlham Street’s quintessentially British black cab photo booth and capture those precious summer memories.

Tuck into some delicious food

Worked up an appetite from having so much fun? Explore Seven Dials’ abundance of award-winning restaurants and fantastic food stalls to find a mouth-watering morsel. One of the neighbourhood’s newest openings, The Patate, will be serving up their signature beef bourguignon burgers from an outdoor griddle. And if you get down there early you can satisfy your sweet cravings with a free sample of Ole Steen’s iconic Cinnamon Social pastry! Browse Seven Dials’ full range of eateries here.

Seven Dials Summer Sessions

Rejuvenate yourself with fitness and wellness sessions

Get the blood pumping with a HIIT class by fitness boutique Digme, or find your inner zen with their yoga basics and breathwork class. Stretch Inc.’s expert stretchologists will also be running mobility classes, finished with a few moments of mindfulness. And you can learn how to keep that summer glow all year round with some incredible skincare tips from Fresh skincare expert Caglar Odabasi.

Find your perfect summer soundtrack

Alongside the vast programme of activities, the Summer Sessions Main Stage will host a stellar line-up of amazing musicians throughout the day. From social media sensation Viktor Ray and Neo-Soul band Zebede to African fusion band Ganda Boys and Irish harp and banjo champion Lisa Canny, there is something for everyone. And if you still haven’t scratched your dancing itch, visit the Silent Disco in Neal’s Yard for club classics all day long. Find out more about the line up here.

Seven Dials Summer Sessions

Raise a toast to summer

Seven Dials Market will host an outdoor pop-up bar where there will be loads of extra seating available so you can enjoy a sun-soaked tipple. You’ll even be treated to a set from DJ Shuvaluv between 7pm-11pm at the Pink Stage area. Or if you prefer to be a little more hands-on, book a cocktail masterclass at St Martin’s House and shake up your very own creation!