TikTok is going wild for this mascara which adds serious length and volume in just one coat – and it’s only £2.80

Another day, another beauty product taking TikTok by storm. But this time, the product is worth the hype (and the billions – yes, billions – of views).

The tag “Essence Mascara” has 2.9 billion views on the platform, with users sharing their dramatic lash transformation, specifically using the “I Love Extreme Crazy Volume” Essence mascara. Many TikTokers – such as @ssunaa and @therobelifeblog – show the extreme lengthening and volumnising qualities of the mascara by leaving one eye mascara-free, and applying the product to the other. And the immediate transformation in just one coat is honestly remarkable:

TikTok content

This content can also be viewed on the site it originates from.

TikTok content

This content can also be viewed on the site it originates from.

“Okay, look at her lashes! Oh my god!” exclaims @therobelifeblog watching @ssunaa’s original video. “When I tell you I ran to Ulta to get this mascara,” she continues. “Essence to the best mascaras. [This is their] ‘I Love Extreme Crazy Volume’ mascara. This is a serious wand. I’ll be so sad if I don’t get similar results, but we’re going to try it anyways.” 

She then proceeds to apply the product to her lashes coat-by-coat, and the impact after just one sweep is seriously impressive. Her lashes are longer and more voluminous, without flaking or clumping together. After just three coats, it looks as though she’s wearing false lashes.

“You guys, run and get this mascara. Sharing my results in natural light, it looks like I’m wearing falsies.” 

Essence I Love Crazy Volume Mascara

While most of the comments agree that the Essence mascara adds XXL volume and length, others are slightly more skeptical. “Come on it depends on the length of your lashes not the mascara i used this one but i have a short lashes and i cant have this results,” wrote one user, while another said: “Guys, my lashes point down and are short…I tried this mascara and it didn’t do a dang thing for them”.  Some TikTokers also commented on how the product smudged after application, with one sharing: “This mascara didn’t do anything for me. I have short stubby eyelashes. It didn’t hold the curl & smudged like crazy!”.

But if the online reviews are anything to go by, TikTok is onto a win with this one. The £2.80 mascara has a rating of 4.7 from 71 reviews (at the time of writing) on, and if past iterations of viral Essence mascaras are anything to go by, the product’s set to be a staple in your makeup bag. Back in 2018, the Essence False Lash Effect Mascara Princess went viral for achieving similar results. Fast forward to now, and the budget mascara has a staggering 250,000+ reviews on Amazon, with a rating of 4.3 stars. The numbers don’t lie, people.

The Essence ‘I Love Extreme Crazy Volume’ mascara is currently sold out from Wilko, but you can sign up for back in stock notifications, and you can always nab the Essence False Lash Effect Mascara Princess on Amazon before that sells out, too.

Essence False Lash Effect Lash Princess Mascara