Amazon’s Luxury Stores kicks off beauty launch with Dr. Barbara Sturm skincare line

Amazon is making room for a slew of high-end beauty brands in its Luxury Stores concept in Europe, and they will launch with famous skincare brand Dr. Barbara Sturm.

Over fifty products from German science-based brand Dr. Barbara Sturm Molecular Cosmetics are available on the platform for customers in the UK, France, Germany, Italy and Spain – and a slate of other high-end beauty brands to follow suit in the coming months.

This is just the next exciting offering from Luxury Stores, which launched in the United States in September 2020 to cater for their more wealthy clientele. They then extended their services to Europe in June 2022, stocking designer brands such as Elie Saab, Christopher Kane and Peter Dundas.

Of their latest beauty offering, Ruth Diaz, VP of Amazon Fashion Europe, said: “We are delighted to launch beauty on Luxury Stores at Amazon in Europe with such an eminent brand, and we can’t wait to tell the Dr Barbara Sturm story and make these luxurious products available to our customers. Our combined passion for customers and innovation makes this a natural and exciting partnership.”

Respected aesthetician Dr Barbara Sturm delightedly added: “As a doctor, the cornerstone of my work is to always be of service to my patients, and an important part of that is making sure my products are easily accessible and delivered to their doorsteps seamlessly. As the first beauty brand to launch in Luxury Stores at Amazon in Europe, and as a pioneer in anti-inflammatory skincare, I have the unique opportunity to share my philosophy and skincare education initiative to millions of people worldwide, as well as make the STURMGLOW TM available to all.”

Customers can shop bestselling items from Dr. Sturm’s range, which launched in 2014, such as the Hyaluronic Serum, Darker Skin Tones Enzyme Cleanser, Glow Drops and the famous Face Cream.