When is Amazon Prime Day 2022? Confirmed Date & Deals in the UK

The second Amazon Prime Day of 2022 has been confirmed. Yes, Amazon Prime Day usually only happens once per year – but after huge success back in July, the retail giant has decided to run a second sale event to warm shoppers up for Black Friday this October. On the 11 and 12 October, FYI. It’s officially called the “Prime Early Access Sale”, and thanks to its close proximity to Christmas, is the perfect time to kickstart your buying of gifts for her and gifts for men

Forget what you thought you knew: Amazon Prime Day isn’t just for vacuum deals, mattress deals, and Prime tech deals and coffee machines. As one of the internet’s biggest sales of the year, the best Amazon Prime deals actually span across luxury makeup, skincare, Amazon Prime Day sex toy deals and haircare, with discounts happening across brands like GHD, thisworks, Revlon, Elizabeth Arden and CeraVe. Veteran beauty sleuths, stand to attention.

Here’s everything we know so far about the second Amazon Prime Day 2022 – including the confirmed dates, best Amazon Prime Day deals and how to take part. 

When is Amazon Prime Day 2022

After weeks of speculation, we’re over-the-moon to confirm that the second Amazon Prime Day of the year will run from just after midnight on Tuesday 11 October 2022 to midnight on Wednesday 12 October 2022. The first Amazon Prime Day of the year took place on 12 and 13 July. 

Sure, a two-day bonanza of deals and discounts can feel a tad overwhelming, but we’re here to help you find the very best Amazon Prime Day deals

In 2020, lockdown pushed the event back to October, and in 2021, it happened in June. 

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What is Amazon Prime Day?

ICYMI, Amazon Prime Day is Amazon’s flagship shopping event and their biggest sale of the year. It was initially started as a one-day celebration of Amazon’s 20th anniversary back in 2015, and it lasts for 48-hours (with plenty of early Amazon Prime Day deals dropping as a warm-up event). On par with Black Friday and Cyber Monday, some might say. 

Amazon Prime Day 2020 was the retailer’s most successful to date (we’ve got lockdown to thank for that). Amazon delivered more than a million deals across the two-day period, and sales surpassed £2.5 *billion* (!) across 19 countries – a number which was up 60% compared to the year before. In 2021, Amazon Prime Day was described by the brand as “hugely successful,” with more than 250 million items being purchased by Prime members worldwide. Rest assured, Amazon Prime Day 2022 is set to be big news. 

How can I take part in Amazon Prime Day 2022?

You have to be an Amazon Prime member – or at least be on a 30 day free trial – to take part in Amazon Prime Day. Membership costs £7.99 a month or £79 for a year, and signing up will make you eligible for other benefits way past Amazon Prime Day.