A 360-Degree Immersive ‘Dream Factory’ Installation Is Hitting Central London This Month

January may be associated with the dark and wet days we’re currently enduring, but a spectacle of light is landing in central London between January 22 and February 26.

Marco Brambilla’s Heaven’s Gate is taking over Outernet London, Europe’s biggest digital exhibition space, promising splashes of psychedelia, smatterings of iconic moments in cinema history, and an altogether welcome change from the grey colours we can see out our windows at this time of year.

Outside the Now Building, found right by the Elizabeth line entrance of Tottenham Court Road station, you’ll find a 360-degree immersive wonderland, with 23,000 square feet of floor-to-ceiling digital art. After a busy day, removing yourself from the hustle and bustle of central London working life to warp time with this striking use of colours is surely just the new year’s activity we’ve been looking for.

16k screens take over four storeys of the building to give a powerful punch of Hollywood dream factory settings, satirizing pop culture and luring the visitor into a “hyper-saturation of imagery almost impossible to sustain”.

Speaking on the installation, Marco Brambilla said: “I was initially approached to show this work in the space which led to my curating the Arts program. I was able to invite artists whose work I admire to show new works in this exciting recently launched space.

“I’m thrilled to be presenting Heaven’s Gate in a context which will embrace the spectacle intrinsic to the concept of the work and now also in its presentation.”

View Heaven’s Gate at The Now Building, Centre Point, WC2H 8LH (nearest station is Tottenham Court Road, Elizabeth line entrance) from January 22 – February 26.