London Has Been Named As The Second ‘Most Instagrammable Place’ In The World For 2023

Big 7 Travel have pretty much hit the nail on the head with this list, haven’t they? They’ve ranked London as one of the most Instagrammable cities in the world for 2022, as it would be impossible not to.

On a list of 50 places, London has been named as runners-up, securing the title of 2nd most Instagrammable place in the world, which is pretty good going when you look at the competition. After we’ve put our biases aside, that is.

Churchill Arms London
Image: Shutterstock

London has grabbed its spot, not only due to the fact that every picture of it looks pretty damn amazing, but through a special scoring system. Big 7 Travel’s list is determined through analysing the number of hashtags per destination, not just on Instagram, but through the power of TikTok, too. London totalled a pretty mind-blowing 154,408,703 tags on Instagram and 54,200,000,000 tags on TikTok showing the true power and reach of social media in the captital!

Big 7 Travel said: “London, the UK’s capital, is a top destination for Instagram-worthy shots. The city offers iconic landmarks and picturesque views for a sophisticated news feed. Red telephone boxes and black cabs, found on almost every street corner, make for a memorable shot.

“The London Eye, a giant Ferris wheel, offers breath-taking views of the city skyline. With charming streets, historic landmarks, and picturesque views, London is a must-visit for Instagram enthusiasts in 2023 and beyond.”

As you might expect, the competition was pretty stiff – with London pipping the city of love, Paris (#3), to the post; as well as Istanbul (#4) and New York City (#5), who rounded off the top five in style.

Reigning victorious, however, was Milan. Hailed for the “iconic landmarks and fashionable neighbourhoods for the perfect photo backdrop – no matter your niche”, it’s safe to say that Secret London begrudgingly admit that the city-state are worthy winners.

Read the list in full here.

Most Instagrammable places in the world

1. Milan, Italy.

2. London, England.

3. Paris, France.

4. Istanbul, Turkey.

5. New York City, USA.

6. Nepal.

7. Chicago, USA.

8. Bali, Indonesia.

9. Sri Lanka.

10. Sydney, Australia.

11. North Island, New Zealand.

12. Baku, Azerbaijan.

13. Singapore.

14. Tokyo, Japan.

15. Seoul, South Korea.