When developing By BEAUTY BAY, our core goal was to make affordable makeup products, so you’ll find that most of the range is under £10 — our latest launch is no exception.

The By BEAUTY BAY Glow Filter is a lightweight, illuminating primer that’s been designed for a your-skin-but-better base. The sheer, glowy, tinted formula can be worn as a primer, alone on fresh-faced days, and even as a dewy highlighter for the finishing touch.

Thought it was impossible to find an eyeshadow palette for under £10? We’re here to prove you wrong. Our range of nine-colour palettes offers ultra-creamy, blendable, and pigmented shades that won’t break the bank. Available in a range of colour stories, from soft and neutral to bold and bright, there’s something for everyone.

When finding the best makeup under £10, we couldn’t miss off one of our affordable faves, The Beauty Crop. Their Avocado Poreless Primer makes pores a thing of the past and creates the perfect base for makeup, all whilst nourishing and hydrating the skin. What’s not to love?

A celeb fave without the celeb price tag, if the Maybelline Lash Sensational Mascara is good enough for Sofia Richie Grainge, then it’s good enough for us. It’s been a favourite for as long as we can remember, giving sky-high volume and thick black lashes that look like falsies without the fuss. Coming in at under £10, there are no complaints here.

If you love the foundation, then you’ll love the bPerfect Chroma Conceal Concealer. Providing high-level coverage without feeling heavy or cakey, this concealer makes quick work of brightening, contouring, and concealing for selfie-ready makeup looks. It’s easily one of our favourite affordable makeup products.

It’s iconic for a reason — of course, we couldn’t miss the Coco Cosmetics By Chloe Marshmallow Sponge Shape 2 off this list of affordable makeup products. It features everything you want from a makeup sponge and more — it’s bouncy, soft, and blends makeup like a dream. And at this price? We’ll take five, please

If you ask us, coloured graphic liners work for every occasion. Heading to the office? Why not brighten people’s days with a quick slick of pink? Festival time? Get out the neon liner. Luckily for us, Glisten Cosmetics has all the options and most of them cost less than £10. The problem is, we want every single colour they have! Your liner addiction starts here.

You can never have too many eyeshadows and if you’re looking to create a curated collection, then the Lethal Cosmetics Magnetic Shadows are the answer. Available in a range of shades and finishes, these single shadows are some of the best affordable makeup products out there. Simply add to your magnetic case and your custom palette is good to go!

Blusher could be a contender for our desert island beauty product and if we were to take one, it would be the e.l.f. Cosmetics Putty Blush. This super dewy, gel putty formula melts straight into the skin for a natural flush of colour that can be built up for your desired finish. It then sets as a semi-matte powder so it won’t crease or budge, giving you the glow of a balm blusher and the staying power of a powder.

Okay okay, so we love this blush too. Makeup Revolution has been delivering the best makeup under £10 since day dot, so naturally, we love the Superdewy Liquid Blush too. It’s super blendable, pigmented, and looks unreal on the skin. At under £10, you’d be silly not to add one to your haul.

Who doesn’t love a lip gloss, especially at this price? Add the finishing touch to your lip looks with the Soda #wegotyoubabe Lip Gloss. She’s super dewy, ultra-glossy, and has a soft pigment, leaving your lips feeling soft, hydrating, and glowing.

At this point, we basically have every single one of NYX Professional Makeup’s Suede Matte Lip Liners because they’re just THAT good. They’re pigmented, creamy, and last all day. Plus, they’re only £4 so you really can’t go wrong. If you’re unsure which shade to pick, our fave is ‘London’ for a neutral medium nude.